Big alert to baby boomers: Only a little time left to catch MoMA’s big Sixties bus that’s parked on the fourth floor in a room filled with psychedelic posters and a Fillmore-style rock show light extravaganza. It’s all part of the crowd-pleaser of a show that’s been in residence for about a year – From the Collection: 1960-1969, closing March 19.
The curators cleared out the floor and organized their permanent collection year by year, taking you through every movement, ism, and trend in contemporary art of the Sixties, from Rauchenberg’s combines from his downtown loft, to Christo’s wraps, to Warhol’s Pop, the psychedelic revolution in poster and cover art, and the rise of women taking on the art establishment (go, Eva Hesse and Lynda Benglis!). Except for the room with the Beatles and the bus, it’s like vintage Artforum come to life.
MoMA called upon six of its departments to assemble the look, touch, and feel of the decade, from scrappy mix-it-up works to minimal plastic design and flat-out revolts to the museum world.
The first room features an sleek Jaguar roadster from the design department, the first commercially produced car to resemble racers. It’s a reminder that aerodynamic lines of 1961 swinging London were a harbringer of things to come as imaginations and images turned to space, rockets, and the future as the years of the Sixties ticked by.
See shots of some of our favorites in a chronological gallery walk in our Flickr album. The decade begins with Bubble wrap (thanks again, design department!) and concludes with NASA Apollo photographs.
The aforementioned bus is actually a flat 1967 display that MoMA kept in its warehouse that was designed by Mason Williams and Max Yavno MoMA’s 1968 poster show Word and Image. It’s covered with autographs of Milton Glaser and other famous designers whose work was featured in the original show.
For the rest of the weekend, the bus serves as kind of a boomer hangout. The Avedon Beatles (distributed in magazines worldwide to promote their Sgt. Pepper transition) and other iconic rock images are in the room.
Other hang-outs for different populations include the cushion-cubes near the video monitors showing analog reel-to-reel videos from the years when Portapak video cameras were born (remember when video cameras weren’t on your phone?) an cool art hounds entranced by all four walls of Mr. Rosenquist’s mind-blowing F-111 masterwork. It’s installed just as Mr. Castelli did way back when.
Hear what James Rosenquist was thinking in 1964 as he created his iconic wraparound painting, F-111. Thank you, MoMA!