NYC Museum Videos Receive 49 Million Views on Social Media

Posted on May 6, 2013 by MsSusanB

The Japan Society’s popular Japanese language series

After reposting so many museum videos here, we wondered how much video museums were producing, what social media they were using, and who had the most viewership and followers. We counted, and found that the museums, zoos, and botanic gardens around New York have racked up 48.8 million views on their public YouTube channels since 2007.

The volume of activity on was so significant that we couldn’t help documenting it and packaging the rankings into a report, NYC Museums: 2013 Video and Social Media Rankings.

Museum folks may want to purchase the full 48-page report to see how their organization stacks up, but here are some of our key findings:

As of year-end 2012, NYC museums with the highest number of all-time YouTube channel views were the Paley Center, American Museum of Natural History, and Japan Society. Paley merges its NYC and LA feeds, and it’s 33M all-time video views are mostly from TV celebrity show panels in LA. So if we’re really looking at the museum programming champs in NYC, it would be AMNH (15M), Japan Society (7M), and MoMA (6M).

The Top NYC Museum Video of 2012 — an AMNH Science Bulletin Whales Give Dolphins a Lift

The top NYC museum viral video of all time is The Known Universe video produced by AMNH for the Rubin Museum’s 2009 show, Visions of the Cosmos – 11M views and still growing. The video was generated from the Hayden Planetarium’s data set.

In 2012, another AMNH video, Whales Give Dolphins a Lift, went viral with 2M views. The AMNH has an active video-production team supplying content to its Science Bulletin walls inside the museum. Hats off to them for making a winning wordless video out of a few still photographs from field scientists in Hawaii, simple titles, and tranquil music.

The popularity of Japan Society’s language lessons are driving the numbers on their channel. Who can resist clicking through all the 2-minute lessons in their Waku Waku Japanese series with Konomi?

Asia Society’s Top NYC Museum Music Video of 2012

The top 2012 NYC museum music video was produced by the Asia Society, Arif Lohar and Friends: Jugni Ji!. Who knew that the finale to a Sufi pop legend’s concert on Park Avenue one year ago would rack up over half a million views?

The top star featured in a 2012 NYC museum exhibition video was a piece of 18th century mechanical furniture displayed at the Metropolitan. Viewership of The Roentgens’ Berlin Secretary Cabinet grew from 182,000 views at year-end 2012 to 1.6 million today. Can anyone explain how mechanical furniture received 25 times the viewership of the Met’s video walk-through of its blockbuster McQueen show, Savage Beauty?

The NYC museums using the greatest range of social media and video channels are The Jewish Museum and the Rubin. One of the best under-the-radar NYC museum Flickr sites was the historical archive of Wall Street documents and treasures posted by the Museum of American Finance.

All the video and social media rankings 63 museums are in the report. Click here to see what’s included and make a purchase from our Its News To You Reports shop.

OK, here it is: the all-time top NYC museum video from 2009:

Morgan Deconstructs Degas’s 19th c. Cirque-du-Soleil Experience

Posted on May 4, 2013 by MsSusanB

Edgar Degas, Miss La La at the Cirque Fernando, 1879. Oil on canvas. Source: National Gallery © National Gallery, London / Art Resource, NY

Long before Cirque du Soleil began selling $180 seats to eight shows in Las Vegas or Floating Kabarette came to Brooklyn, high society and avant-garde crowds were flocking to extravagant theaters on Montmartre in Paris to see the finest aerialists from Europe.

The Morgan Library’s exquisite micro-show, Degas, Miss La La, and the Cirque Fernando, documents the meticulous work of Mr. Degas to portray the magic, daring, and wonder inside a 2,000-seat arena where he experienced the artistry of one of the must-see acts of 1879 – a mixed-race German aerialist who hung from a trapeze clenching an apparatus in her teeth from which she dangled a firing cannon.

As in the Met’s blockbuster show, Impressionism, Fashion, and Modernity (which also features a circus-themed painting in its last gallery), the Morgan makes the case that Degas selected this subject because was associated with the height of fashion (along with café concerts and racetracks). Although this particular work was the only circus image Degas would ever paint, just tackling the dazzle and glamour of Miss La La dangling 70 feet in the air (before the cannon stunt) showed that he was capturing what was “happening” among high society and artsy types in their “modern” life.

A vibrant pastel study of the artist by Mr. Degas. Source: Tate, London/Art Resource, NY

Although we can marvel at how well Degas captured this fleeting moment, the Morgan lays bare that this work was planned in meticulous detail. They’ve displayed preparatory works, sketchbooks, and even architectural drawings of the theatre’s interior that Degas created to work out the feeling, look, composition, and setting for this spectacular work. As Degas said, “No art was less spontaneous than mine.”

If you love Impressionism and theatricality, get over to the Morgan to enjoy the mechanics behind the creative process and flip through the digital version of our artist’s sketchbook (which was to fragile to be sent from France) right inside the colorful upstairs gallery.

Visit Mr. Degas and Ms. La La before May 12, when they leave for the Continent. (Sorry, no video, but here’s a photo of the star herself.)

Photograph of the artist, Miss La La (c. 1880). Albumen silver print. Source: Zimmerli Art Museum, Rutgers University

FIT’s Fashion Tech Timeline

Posted on May 1, 2013 by MsSusanB

Black velvet evening dress by Charles James (c. 1955) with a zipper inserted along that diagonal seam

Black velvet evening dress by Charles James (c. 1955) with a 3-ft. zipper inserted along that diagonal seam

Once you see the clothes in FIT’s Fashion and Technology exhibition inside a technology context, you’ll start making the connections at other shows all over town.

Exhibit A right inside the entrance – a seamless nylon-powder dress and bag made from CAD software and a 3D printer by Freedom of Choice in 2005 is a mesh wonder that is made by the same process as Amanda Levete’s woven Fruit Bowl in MoMA’s current Applied Design show.

Take the brilliant purple British day dress that FIT displays as an example of the revolution in color that occurred in the 1860s as analine dyes began to be used for the first time in commercial cloth manufacture. The Metropolitan Museum showcases the same point (except surrounded by Manet and Monet masterpieces) in its blockbuster time-series Impressionism, Fashion and Modernity. (Reference Camille.)

The 1860s color revolution due to analine dyes in commercial fabrics

Outstanding achievement award invention + application at the FIT show: invention of the zipper in 1913 and the stunning accomplishment of Charles James, who inserted a three-foot-long zipper into a spectacular gown in a hidden seam on the bias (see left).

In Fashion and Technology, FIT makes brilliant use of its own stellar collection to chronicle the changes in technology that revolutionized fashion, from the advent of the Spinning Jenny in 1764 to the world’s first programmable T-shirt (see below).

For fans of the 18^th and 19^th centuries, here’s what technology mattered:

1764 – cotton replaces wool and linen as the go-to fabric (thanks, Spinning Jenny)

1780s – machine-knit textiles (200 years before double-knits)

1801 – Jacquard looms create complex patterns by using punch cards (up to 10,000, so take that Univac!)

1846 – sewing machines eliminate tedious hand stitching for the interiors of gowns

Pierre Cardin, dress, fuchsia “Cardine” textile with molded 3D shapes, 1968, Gift of Lauren Bacall.

1856 – analine dyes bring about a color revolution to ladies’ fashions (go, hot pink!)

1857 – chain-stitch sewing machine

1860s – more color complexity with roller-printed fabrics

1880s – collapsible bustles let ladies sit down

1882 – celluloid used to imitate ivory and tortoiseshell for accessories

Check out the excellent exhibition timeline interactive to see these breakthroughs and what happened in the 20^th and 21^st centuries.

As promised, here’s the video of the world’s first programmable T-shirt:

Dance into Spring to Mr. Burrows’s Color-Block Beat at MCNY

Posted on April 26, 2013 by MsSusanB

Studio 54 dance wear by Stephen Burrows.

To experience an all-out burst of color, walk through the doors of the Museum of the City of New York and visit the paparazzi-worthy tribute to a 1970s design legend, Stephen Burrows: When Fashion Danced. You’ll get to know the man who styled Liza, Cher, Diana, Farrah, and so many icons of the 1970s with bright, beautiful, glamorous draped designs were made to whirl around the dance floor.

Vogue issues throughout the 1970s were filled with cavorting models sporting color-blocked coats, dresses, sweaters, and evening wear and lettuce-edged jersey wrap tops, cocktail dresses, and pant suits by King of Qiana, Stephen Burrows. When he burst upon the scene in the late Sixties, Geraldine Stutz installed him in her ground-breaking “street of shops” that she created at Henri Beldel, when it was still on 57th Street. If you don’t know Stephen’s work, a stroll through the first floor of MCNY will set you straight about who actually created the draped metallic disco top emblematic of Studio 54.

It’s the first retrospective dedicated to this stylish creative powerhouse, with ensembles drawn from the Burrows archive, FIT, the Metropolitan, and MCNY’s own treasure trove, and you’ll have until July 8 to see it.

Stephen gave us the draped metallic disco top and so much more.

The opening night party drew fashion royalty, and when we visited, Michael Kors was levitating with excitement, seeing the work that inspired so many to drape, piece, and glamorize with eye-popping colors. Check out the looks on the Flickr feed.

Don’t miss the major piece of fashion history hiding in one corner of the show: At a time when American fashion was viewed by Europeans as second rate, Burrows and Blass, Calvin, Oscar, and Halston were invited to follow the French at the still-talked-about 1973 benefit fashion show at Versailles. You’ll witness how Stephen and the NYC crew battled it out on the stage against YSL, Cardin, Ungaro, Givenchy, and Dior.

Spoiler alert: Stephen and his American crew won. Historic is an understatement.

Fluffy AMNH Animal Superstars Win Webby

Posted on April 23, 2013 by MsSusanB

Steve Quinn, diorama master

Steve Quinn couldn’t send them to the L’Oreal Paris hair and make-up room like Tim Gunn does on Project Runway. They’re just too big, too famous, and too fragile. We’re talking about the furry animals that populate the 43 dioramas on Floor 1 of the American Museum of Natural History’s in the Hall of North American Mammals.

So how do you buff, puff, make up, color, groom, blow dry, restore eyelashes, color brows, and repair noses on New York superstars that have been in the (literal) spotlight since the early 1940s? That’s the subject of AMNH’s YouTube sensation, Restoring Dioramas in Hall of North American Mammals – a 16-show reality series that won a prestigious Webby Award earlier this month. Download the North American Mammal app (with before and after looks at the enhanced fur).

No more “demon” eye in the baby Mountain Goat, who is surrounded by thousands of flowers refurbished by AMNH volunteers

Steve Quinn leads a team of accomplished artists to, well, perform makeovers on the animals, plants, and background paintings that reside inside some of the most famous 3D attractions inside the AMNH. Steve told us that the first step was to update the decades-old lighting inside each case with state-of-the-art illumination that would inflict much less damage on the mammal coiffures.

His team engineered wooden platforms that extended into each scene so that leaf-turning and snow repair could occur with minimal disruption to the diorama floor. If you watch the 4-minute videos, you’ll see how they fixed a bison’s nose, put whiskers on cougars, restored the grass on the Great Plains, and restored the jackrabbit’s ears. The runaway hit of the series is Updating the “Moon Shadow” in the Wolf Diorama. With over 8,000 views, it’s not going to knock Dr. Neil off the AMNH charts any time soon, but Steve’s magical artistry is something to savor.

Go to the AMNH YouTube channel and scroll down to find the North American Mammal diorama series, depicting Steve and his crew at work. Check out this series trailer:

Just before Steve retired the other week, he gave us a special Night at the Museum, walking around and visiting his favorite dioramas after the visitors left.

Steve, you’re a total rock star. Thanks for all your spectacular work at AMNH over the years, and congratulations on the Webby.

Elvis has left the building.

Surrealists Get Out Pencils and Scissors at The Morgan

Posted on April 21, 2013 by MsSusanB

César Moro’s Adorée au grand air (1935). Source: The Getty Research Institute.

Automatic drawing, games, rubbings, collage, and dreams are all chronicled in the spectacular Drawing Surrealism show closing today at The Morgan. It’s an encyclopedia of what you can do with a scissors and pencil and demonstrates that these forms of play were critical to the most famous Surrealist works by superstars Ernst, Dali, Masson, and their European colleagues.

Some of the off-the-wall creations born out of the Surrealist’s drawing games eventually made their way into big-time oil paintings. The curators also contend that the monochrome grey-scale of some famous paintings is actually a tribute to the importance they attached to charcoal and pencil media.

The show, co-organized with the LA County Museum of Art, is the first time that Surrealist drawings have been the subject of an exhibition, and curators make quite the case for drawing technology transfer by showing us how these techniques (especially collage) spread to the rest of the world.

Man Ray’s Safety Pin (1936). Ink and pencil on paper. Source: MoMA. © 2013 Man Ray Trust / Artists Rights Society (ARS)

One of the genuine revelations is the work and importance of César Moro, a Parisian-trained Peruvian who brought Surrealism to Mexico and the rest of Latin America.

You can’t help but be struck by the forerunners of Pop: Man Ray’s Safety Pin sure looks like a precursor to Claes Oldenburg’s 1970s Clothespin, and there’s no question about the influence of Eduardo Paolozzi’s 1940s Surrealist-influenced collages: He and Richard Hamilton invented Pop Art in Britiain.

When the show was installed at LACMA, several contemporary artists were asked to create Surrealist-inspired works. Listen as Alexandra Grant, Mark Licari, and Stas Orlovski show and tell how European mind-and-hand games of the 1930s inspire work today:

Get Out into the Fresh Air (in Italy and France)

Posted on April 15, 2013 by MsSusanB

Théodore Caruelle d’Aligny’s Edge of a Wood (1850). Oil on canvas done northeast of Paris. The flattening technique was developed with his hiking companion, Corot.

There’s nothing like stepping out into the fresh air to get a little perspective – exactly the view taken by the group of landscape painters featured in the Met’s exhibition, The Path of Nature: French Paintings from the Wheelock Whitney Collection, 1785-1850, on display in the Lehman Wing for a few more days.

Most of them feature Italian or French landscapes, and you’ll be surprised to know these tranquil, beautiful visions of nature were considered a little bit radical at the time. Apparently, there once was a time when painters didn’t travel beyond the studio, and certainly did not work outdoors.

Installation view of The Gate to the Temple of Luxor (1836) by La Bouëre. After Napolean invaded Egypt, the exotic Middle East became all the rage. The missing obelisk ended up in the Place de la Concorde.

The artists in this collection (gifted to the Met 10 years ago by Mr. Whitney) literally went on the road, took to the hills, and created spectacularly perfect outdoor oils to record a bit of the exotic, wild, and ruined visions they experienced. And it all happened long before Monet went outside to serialize his haystacks.

If you’ve ever wanted to take a Grand Tour of the wonders of Europe and the Middle East, now is your chance. Check out the Met’s online gallery of these works, and enter the mountains, hillsides, parks, ruins, and vistas with new 18^th and 19^th century friends.

If you have some time, you can listen to the Met’s curator, Asher Miller, discuss how adventure travel inspired a generation of painters to break the rules.

Abstraction All-Stars Featured in MoMA’s LinkedIn

Posted on April 13, 2013 by MsSusanB

Installation view of the network behind the birth of abstract art, according to MoMA and Columbia Business School

As soon as you arrive at Inventing Abstraction 1910-1925, MoMA’s soon-to-close extravaganza featuring the relationships among painters, poets, composers, and dance innovators, you encounter a big, bold infographic on the wall – a web showing who was collaborating with, influencing, viewing, and reading each other as “abstract art” was born.

The stunning exhibit is a who’s who of modern art, with work by Picasso, Kandinsky, and Malevich (of course), but pulls in works from lesser-known early innovators from Britain, Poland, Italy, and America (hi, Georgia!) and across disciplines. So many connections, so little time! The show has books, music, pioneers of modern dance…just about everything.

If you can’t get to it, don’t worry. MoMA’s put it all on the web so you can explore all the connections yourself. The highlighted names show the artists with over 25 connections, like an early 20^th century LinkedIn or really popular Facebook friends. Who knew that Russian fine-art diva Goncharova was more connected than, say, Malevich or El Lissitsky? I guess inventing Rayism and designing sets for the Ballet Russes paid off in getting her positioned in this MoMA pantheon.

Created by MoMA curators, designers, and pros from the Columbia Business School, the interactive web highlights every artist featured in the massive MoMA show. The infographic allows you to zoom in to see how the buzz, particularly in 1911-1915, brought abstract art into being. No matter which name you click on, you’ll get to view the works, play the music, and watch the dances – a web-based multimedia tour-de-force.

Now dive into one of the best art-websites ever, and get to know the network and likes of the hot, emerging artists who made the art world of 100 years ago into what we know today.

Watch how this show and web project were brought to life with Excel, great minds, and graphic design. And be sure to check out Paul Ingram’s views on the value of networks at the MoMA video site.

Shoe Obsession or War at FIT

Posted on April 6, 2013 by MsSusanB

Eyelash Heel pump by Roger Vivier (Bruno Frisoni) (2012-2013). Courtesy of Roger Vivier/Photo by Stephane Garrigues

Eyelash Heel pump by Roger Vivier (Bruno Frisoni) (2012). Courtesy of Roger Vivier/Photo by Stephane Garrigues

The design gauntlet has been thrown down. The Museum at FIT’s lower-level exhibit, Shoe Obsession, pits establishment high-heel designers against upstart shoe artists in a no-holes-barred visual extravaganza that footwear lovers will savor.

There’s really no winner or loser. It’s all an impossible-to-take-in treasure trove. Take a look at FIT’s Flickr site, which gives you a taste, but doesn’t even tell half the story. There are 150 pairs of shoes on display, all fighting for your attention as to which is the best, highest, most outlandish, to-be-seen-in, and impossible-to-wear shoe creation.

Noritaka Tatehana’s Lady Pointe shoes designed for Lady Gaga (2012)

The show, sponsored by Saks Fifth Avenue, focuses on 21^st century shoe design, seeming to claim that bags are over and that shoes are “it”. If stats tell the story, FIT says that the average American woman today has over 20 pairs of shoes – double the average of the late 1990s.

The glass vitrines present all the artistry beautifully. When we visited, admirers were circling each slowly to view the exquisite, fanciful creations from all angles. The center aisle features selections from several private shoe collections, including a few from McQueen muse Daphne Guiness.

You’ll see over-the-top works by incumbants Vivier, Prada, Blahnik, and Gucci right next to glass houses showcasing the upstarts, as in our photo here: Center front is Mariela’s actual glass slipper, which no one can actually wear. Above it and to the right, are Tea Petrovic’s prototypes inspired by futuristic sculptor Naum Gabo and the soaring architecture of Calatrava. On the left, Janina Alleyne’s menacing Exoskeleton shoe actually has been created by a 3D printer.

Go and make your own choice about what you would take home if you could.

There’s no video to accompany this incredible show (just a book), so enjoy the trailer for the documentary God Save My Shoes, which FIT had running in its 27th Street entrance:

Allen Ginsberg’s Time Machine Walkabout at NYU

Posted on April 4, 2013 by MsSusanB

Myself seen by William Burroughs, Kodak Retina new-bought 2’d hand from Bowery hock-shop…, 1953, printed 1984-97. National Gallery of Art, Gift of Gary S. Davis.  Images © 2012 Allen Ginsberg LLC. All rights reserved.

Walking through the Grey Art Gallery’s show Beat Memories: The Photographs of Allen Ginsberg is pretty much a stroll through the neighborhood circa 1953 – Tompkins Square Park, Avenue B, three-room apartments for $29 per month.

This incredible tribute to all things Beat was initially mounted by the National Gallery, but the best place to see it is NYU’s gallery in the Village, just steps away from where it all happened. Get to Washington Square to see what it was like to be young, broke, ambitious, and at the edge of a generational shift in America.

Allen Ginsberg had just gotten a $13 Kodak camera in a Bowery pawnshop and began taking photos of himself and his friends – Jack Kerouac, William S. Boroughs, and Gregory Corso. No one was famous yet. About thirty years later, Ginsberg found the snapshots, printed and enlarged them, and wrote in the margins his memories of sharing the flat, living on nothing, and breaking the rules.

The photos tell quite a coming-of-age story – the first publication of Howl, Ferlinghetti’s bookstore in San Francisco, emerging Beat sensibility, and life in a flat at 206 East 7^th Street while Kerouac took to the road. The earlier photos were all taken from 1953 to 1963, but later photos of his from the 1980s include Dylan, Larry Rivers, Francesco Clemente, and even Madonna.

As an extra bonus, Grey Art Gallery interns developed a walking tour of Ginsberg’s East Village haunts, so you can actually experience Café Reggio, Café Wha?, and over 25 other spots where it all took place. Download the PDF tour inside the Beat Memories site and walk the walk of literary and cultural rebellion.

Get to this show right now in New York, or catch it in San Francisco’s Contemporary Jewish Museum later this year. If you can’t do either, poke through the online photos with Ginsberg’s commentary at either the Grey or the National Gallery sites (at the latter, you can enlarge the photos to read Ginsberg’s addendums). Here’s a promo from WNET:

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