How Social is Your TV?

Are you watching TV with a second screen? Oh, c’mon, don’t tell me that you don’t have your computer or smartphone out while you’re watching Real Housewives or Top Chef. During Social Media Week, some big TV networks and social-media start-ups revealed their strategies for boosting the entertainment quotient of popular shows with live social media. Pretty smart:

Bravo’s Watch What Happens Live is the only TV show where the host (VP Andy Cohen) receives live Tweets from the viewing audience dishing about shows that have just aired in the previous time slot (like Tabitha Takes Over).

Bravo’s Real Housewives: Social Edition asks viewers to Tweet during the program, and then selects the best to actually display on the “social edition” (i.e. rebroadcast), which boosted encore viewership by 50% (check out the Tweet Tracker)

GetGlue, a social network with 2 million users, lets viewers talk about what they’re watching, reading, and listening to and earn stickers (or coupons) related to their favorites

USA Networks pioneered supplying games for viewers, but went one step further by launching the online real-time story-game Hashtag Killer that runs across Facebook, Twitter, and other platforms (check out the YouTube video of how it all works)

Questions:

  • What’s the right “recipe” for second screens?
  • When will there be a standard measurement of second-screen activity to accompany Neilsen eyeball measurement?
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