Although there are film clips aplenty showcasing the Hollywood designer’s work, this exhibition explores the connection that Adrian made between his work on the silver screen, his collaboration with American and French fabric designers, and addressing the ready-to-wear market.
After achieving worldwide recognition for his glamorous Hollywood costumes and the iconic Americana gingham dress in The Wizard of Oz, Adrian thought he might go slightly more mass market. Why not capitalize on the ability to channel an American sensibility and Thirties glamour and make it more widely accessible?A lover of art and fan of surrealism, Adrian opened his first salon in Beverly Hills in 1942 and collaborated with American fabric manufacturers to give the added zing to his collections.
Right from the start, Adrian offered customers amazing cuts on sharp suits, intricate construction (go, mitered seams!), fool-the-eye appliques, and exquisite draping of innovative, bold prints.
The curators cleverly present swaths of uncut fabric next to print ads featuring Adrian’s creations using the same bold designs – leopard print, surrealist-inspired fantasy, and even festive chickens from the farm. It’s all flair from start to finish, and a nice focus on a time when fabrics were made in America, Seventh Avenue (and Hollywood) ruled, and consumers craved quality.
Although Adrian continued designing for Hollywood right through his ready-to-wear years, the show ends with Technicolor clips from films that include dramatic fashion shows featuring fantasy clothes for beach, sun, and salons.As always, the FIT student crew has created a beautiful web exhibition for the show, but you can also look closely at the details on some of our favorite Adrian flourishes and fabrics in our Flickr album.
Great work, FIT graduates!