Museum Video & Social Media Reports

How much are museums across the country using Facebook, Twitter, Flickr, YouTube, Pinterest, Tumblr, and Google+? Who’s doing the most? What videos are hits? We’ve swept the stats and posted 2014 the Los Angeles, New York, and Philadelphia reports.

On the East Coast, we found videos being produced about exhibitions, to give artists and curators a little air time, to promote special shows, and to extend the global reach of the four walls. So, that made us curious about Los Angeles, the home of TV and film production. Would there be some YouTube innovation out West? Is social media just as popular out there? Is Tumblr just an East Coast phenomenon?

For these reports, we’ve swept up all the stats from Facebook, Twitter, Flickr, YouTube, Vimeo, and other social-media channels for 61 museums in Los Angeles, 78 in New York, 39 in Philadelphia, and 60 in Washington, D.C.  To compare “apples to apples”, we collected each city’s data within a 72-hour period. As a preview of our findings, we’re impressed by the significant increases in Facebook, Twitter, Instagram, and Tumblr channels, particularly in New York. In our 2014 report, we’ve included the growth statistics between 2012 and 2013 for each of the social media channels and for viewership of the top videos last year.

To buy the 2014 Los Angeles, New York, and Philadelphia museum reports, click on the links below. Our 2013 Washington, D.C. reports is still for sale on our ecommerce site until we update it. Available now:

If you’re a museum social-media planner, marketer, fundraiser, funder, or media producer, consulting these stats on Los Angeles, New York, Philadelphia, and Washington, D.C. will tell you how your favorite museum stacks up against the others in town.

Click here to make a purchase through our publication shop:

And let us know what you think.

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